LeasePerks
Website Design, Brand Development & Digital Marketing Strategy
An apartment discovery platform connecting San Diego renters with local communities and advertised move-in specials.
Client: LeasePerks (Founder-Led Project)
Creative Direction & Development: Designed2Honor Creative
Platform: Wix Studio
Industry: Real Estate Advertising / Apartment Discovery
Website: www.officialleaseperks.com
Project Status: Launched — Early Growth Phase
The Challenge
Finding an apartment can be overwhelming, especially when prospective renters must navigate multiple property websites to compare communities, amenities, and move-in incentives.
Meanwhile, apartment communities need affordable opportunities to increase their online visibility and attract prospective renters without committing to expensive advertising campaigns.
The challenge was to create a digital platform that served both audiences while maintaining a simple, engaging, and accessible user experience.
The Solution
Designed2Honor Creative developed LeasePerks, a curated San Diego apartment discovery website built in Wix Studio.
The platform brings apartment information, community highlights, and publicly advertised leasing specials into one convenient directory.
Rather than functioning as a traditional apartment listing marketplace, LeasePerks focuses on a streamlined browsing experience that encourages renters to explore communities and connect directly with official leasing offices.
For property managers, the platform introduces an affordable advertising opportunity through a 30-day introductory trial and optional $29 monthly listing subscription.
The Design Approach
1. User-Centered Website Architecture
The website was structured around two primary audiences:
Prospective renters: Browse apartment communities, explore move-in specials, and access official leasing websites.
Property managers: Learn about advertising opportunities, review listing benefits, and submit their communities for consideration.
Clear navigation and dedicated calls to action help guide each audience toward its intended destination.
2. Modern, Lifestyle-Focused Visual Design
The creative direction emphasizes contemporary apartment imagery, clean typography, and an approachable visual identity.
Property photography, community highlights, and neighborhood information help prospective renters envision their next home while keeping the experience informative and easy to navigate.
3. Individual Property Landing Pages
Custom property pages were developed to highlight community details, apartment features, amenities, advertised specials, and direct leasing links.
Each page serves as a focused discovery experience, allowing visitors to learn about a community before continuing to its official website.
4. Conversion-Focused Property Manager Experience
A dedicated property submission page was designed to communicate the benefits of joining LeasePerks.
The page introduces a transparent pricing structure, outlines the complimentary trial, and provides an application for interested property managers.
The experience was designed to reduce barriers to participation while establishing clear expectations around listing approval and paid subscriptions.
Services & Deliverables
Brand positioning and creative direction
Wix Studio website design and development
Website architecture and user experience strategy
Apartment directory design
Individual property landing pages
Property manager application and onboarding workflow
Search engine optimization foundations
Digital advertising and subscription model development
Social media launch strategy
Property manager outreach and promotional materials
Business Strategy
LeasePerks was designed with a scalable advertising model that allows participating apartment communities to receive a complimentary 30-day introductory listing trial.
After the trial, approved partners can elect to continue for $29 per month without a long-term commitment.
This model creates an accessible entry point for property managers while establishing a potential recurring revenue stream for the platform.
The marketing strategy combines direct property manager outreach with organic renter acquisition through local search, neighborhood content, and social media.
Project Outcomes
A functional digital platform launched
LeasePerks progressed from an initial business concept into a live, branded apartment discovery website with dedicated property pages and a property manager acquisition process.
An initial apartment directory established
The platform launched with multiple apartment communities across San Diego neighborhoods, providing the foundation for future listing expansion.
A recurring revenue model implemented
A $29-per-month listing offer, introductory trial structure, and Stripe payment infrastructure were established to support future paid partnerships.
An initial outreach campaign executed
Founding Partner invitations were sent to 11 apartment communities, beginning the process of securing authorized property partnerships.
An organic marketing presence launched
A dedicated Instagram account and introductory marketing campaign were developed to begin building awareness among San Diego renters.
The project remains in its early growth phase. Renter traffic, approved partnerships, paid subscriptions, and leasing conversions are not presented as established results.
The Takeaway
LeasePerks demonstrates how thoughtful website design can support an entire business model—not simply create an attractive online presence.
By combining user experience design, brand strategy, conversion-focused landing pages, and digital marketing infrastructure, Designed2Honor Creative created a platform positioned to serve both renters and property managers.
Great website design doesn't stop at aesthetics. It creates opportunities for discovery, engagement, and business growth.
